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WEGAN
Brand Development & Global Strategy
Wegan is a brand born from fetish and club cultures, with the ambition to grow beyond a niche label.
My role was to structure the brand's universe so it could exist as a true commercial entity while keeping its subversive DNA intact.
SCOPE
Optimized collection structuring driven by product analysis, pricing clarity, and a refined offer architecture.
Complete overhaul of the website, social feeds and written content to sharpen brand expression, elevate tone of voice, and ensure a cohesive digital presence.
Clean commercial strategy with targeted drops, elevated sell-in tools, and a positioning built for buyers.
Brand alignment sharpening and influencer partnerships to elevate visibility and reinforce Wegan’s creative identity.
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