Comprehensive review of product and price structure to reduce over-dependency on matching sets, introduce modular wardrobe logic and establish a clear Good / Better / Best hierarchy.
Development of layering categories and accessible entry tiers to unlock full silhouettes, strengthen basket-building and support wholesale growth.
Reframing swim as a standalone strategic line with clearer positioning, diversified offer and dedicated wholesale logic.
Sales tools overhaul including catalog redesign, tiered assortment logic and streamlined sell-in documentation to improve buyer clarity and scalability.
Wholesale expansion strategy through the definition of capsules, pricing consistency and targeted outreach to partners aligned with the brand’s positioning and distribution ambitions.