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LE COQ SPORTIF
"Legends"
Capsule Line
Le Coq Sportif’s 140-year history carries a unique and precious legacy of sporting achievements and cultural icons.
The Legends line was created to honour this heritage and revive the emotional power of the brand through capsules dedicated to its historic athletes and milestone moments.
I translated this ambition into a focused commercial offer supported by a clear and powerful narrative.
SCOPE
Developed a structured capsule offer grounded in archive insights, athlete references, and commercial priorities.
Ensured consistency across product, pricing, and messaging to reinforce Le Coq Sportif’s heritage positioning.
Supported go-to-market success with strong narratives and elevated retail + digital materials.
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