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LE COQ SPORTIF
Collabs
Collaborations are a strong image lever for LCS, but they require rigorous product & commercial discipline.
I worked on several collaborations, ensuring coherence with the brand’s DNA, and balancing desirability and profitability.
SCOPE
Coordinated across product teams, creative partners, marketing, and regional markets to ensure alignment.
Developed assortments, provided volume recommendations, and defined retail distribution.
Contributed to go-to-market alignment across launch calendars, digital activation, and trade marketing execution.
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