top of page
LACOSTE
Seasonal Pack
Strategy
As Lacoste expanded its footwear ambitions, seasonal packs became essential to driving sell-in, productivity, and market relevance.
I led the structuring and formalization of the seasonal pack framework through performance insights, trend anticipation, product coherence, and a reinforced collaboration between design and commercial teams.
The result : improved SKU productivity, stronger market adoption, and a pack strategy now embedded in the brand’s growth model.
SCOPE
Refined formats and processes to streamline communication between design and commercial teams, acting as the key relay for each season’s pack development.
Built the analytical groundwork that demonstrated the commercial value of Seasonal Packs, enabling stronger internal adoption and strategic expansion.
Guided seasonal development cycles by filtering inputs and aligning teams around clear commercial logic and optimized model selection.
bottom of page