Wholesale expansion strategy through targeted outreach to partners aligned with the brand’s positioning and distribution ambitions.
Sales tools overhaul including catalog redesign, tiered assortment proposals and refined sell-in documentation to enhance buyer clarity and decision-making.
Category focus shift identifying workwear and denim as key growth drivers, reinforcing jackets and bottom silhouettes as central pillars of the collection.
Digital alignment optimizing website architecture and product visibility to support best-sellers and strengthen the evolving brand narrative.