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DLN
Offer Structuring
& Range Development
DLN is a Franco-Mexican jewelry brand built around steel pieces with a dark, minimal and sculptural identity.
My role was to structure and rationalize the offer by identifying its core product architecture, refining pricing logic, and transforming a predominantly made-to-measure approach into a scalable and commercially coherent collection.
SCOPE
Range structuring analysis identifying the brand’s hero product — a deconstructed steel ring — as the central pillar of the collection.
Product architecture refinement developing coherent variations (double, triple, scaled iterations) to expand the concept while preserving brand identity.
Pricing ladder rationalization defining a clear entry point and structured price tiers aligned with production complexity and perceived value.
Category extension expanding the ring concept into ear-focused pieces to reinforce coherence across product families.
Assortment framework development enabling targeted selection proposals for independent retail points in Mexico.
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